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March 3, 2009
Vega: innovation and brand communities
Had a really cool time again today. PDF (1 MB) of slides here - one day I'll get going with using Slideshow...
Companies/Books mentioned (from what I can remember):
All Marketers are Liars - Sith Seth Godin
10 faces of Innovation - Tom Kelly
IDEO.com
The Cluetrain Manifesto
Bob Garfield - transcript - also updated version here
And apropos the conversation in the lecture around the Dept of Home Affairs as a brand, it could help a lot in re-imagining how that transform that organisational failure.
Posted by sdehaast at March 3, 2009 2:32 PM Posted to articles & talks | vega