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October 9, 2006
Bio
Simon de Haast is CEO (chief evangelist officer) of Ideafarm and is part of the Ideafield network that helps organisations be more creative, braai the sacred cows that confine their worldviews, and generally have richer conversations with their customers.
Prior to starting Ideafarm in 2003, Simon was involved in a variety of industries spanning software development, music, advertising, asset management, treasury risk management (ALCO), mobile internet and ecommerce, with a meandering career path taking him through Syfrets, Nedcor Investment Bank, Nebula BOS Records, Hero Design, and M-Web Studios.
He is a guest lecturer at Vega Brand Communications School on branding, technology, and innovation, and has spoken and chaired numerous conferences on telecoms, customer service and innovation.
He also took Accounts 2 three times before passing, and tried CFA level 2 three times (didn't pass) before realising he wasn't long on balancing income statements (mantra: when in doubt, debit cash :).
Posted by sdehaast at October 9, 2006 11:45 AM Posted to about me