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June 27, 2006
Vega: The shifts impacting the online branding space
Another lecture done last night, this time a 3 hour session to the part-time students (you know, the ones with day jobs :) As usual I had loads of fun.
Pretty much a meandering stream of consciousness from my side, covering thinking and philosophies ranging from Charlie Munger (Warren Buffet's partner) on the value of having a "latticework of mental models" (found that great perspective here), Machiavelli, the impact of ODM, and of course, my stock standard, ways to see the world using a Marshall McLuhan lens.
Nicholas Negroponte makes an appearance with his "Atoms vs Bits" riff, with the impact of the digital landscape leaving people like Sir Martin Sorrell CEO WPP wondering if Google is a significant threat to their media buy commissions or not.
Of course any discussion of the onlne space is not complete with reference to the Creative Commons (a nonprofit organization that offers flexible copyright licenses for creative works), as well as the Web 2.0 thing and mash-ups. A useful way to understand what's happening is to borrow from Peter Senge's "Component Technologies" and "ensemble" approach. (more here, search for DC-3 on the page).
You can download a Quicktime movie version of my lecture slides here, quite large because it has some video clips and mp3 interviews included. [right-click, save as. 13MB .mov].
Further reference material promised:
Googlezon EPIC 2015
Interview with Ebay's CEO, Meg Whitman - "..brands are quick-drying cement."
The Cluetrain Manifesto - Markets are conversations. Markets consist of human beings, not demographic sectors. Conversations among human beings sound human. They are conducted in a human voice.
Transcript of The Chaos Scenario
The Art of Innovation - IDEO book
Sir Martin Sorrell Interview - ..while his agencies and Google were co-existing, the Google could make life difficult for the advertising industry...
Fan-created advertising - Fireflicks
Creative Commons South Africa, ccmixter - Rip.Sample.Mash.Share.
What is Web 2.0. Also here
Posted by sdehaast at June 27, 2006 11:27 AM Posted to vega
Comments
thanks for the discussion on monday night for us night school working peeps. pls could we get hold of your lecture slides if possible it gives me something to tie in to what we were talking about and help give me association with what we talked about?
thanks
dylan
Posted by: dylan piatti at June 27, 2006 6:01 PM