« Lenses that anchor us | Main | Innovation in Africa conference: speech notes »
April 20, 2006
Vega lecture notes - innovation & branding
Had another super conversation with the honours class at Vega in Cape Town today (apparantly it's called lecturing :) As usual, had loads of fun. Here's a copy of my slideshow [1.5MB .ppt]. Similar to the other presentations from last year.
One idea that cropped up was the around how smart/informed consumers really are; are they sheep being spoon feed the latest trends, music and fashions, or does the connected economy really result in more original consumer demands. Sheep or Ferrets? Any views?
I said something about the Long Tail in looking at the edges/fringes of markets, so guys, check it out here: The original article, and the blog. Fascinating stuff. Guys - you need to get up to speed on this stuff.
Also mentioned was Michael Porter's Competitive Advantage of Nations as a way of explaining Outsourced Design & Manufacturing (ODM). The latter articles can be found on Business Week's website.
Last up are references to Bob Garfield's "Chaos Theory" segment: transcript and podcast. Still don't know what a podcast is? Ask the wiki. What's a wiki? Oh, never mind :)
Thanks guys for the beautiful notebook; Leigh, your design on the cover is stunning.
Posted by sdehaast at April 20, 2006 9:14 PM Posted to vega